It’s one of the hottest topics on the internet – “what is Millennial Pink, and why can’t we get enough of it?”
Out Of Office NY’s resident college millennial here, and I’ll be honest when I heard the term “Millennial Pink” I asked “is that a band or something?” It did not instantly register that the shades of pink I have seen everywhere since Fall 2016 has appropriately been dubbed Millennial Pink. After finding this phenomenon has a proper name, my general question was: which shade of pink is specifically ‘Millennial Pink”?
My discovery was a bit frustrating. Going hand in hand with the fluidity of my generation is also the precise shade of pink, there is not one. Instead, there is a spectrum of shades of this dreamy, light pink which inhabits everything pop-culture. This shade is not your typical Barbie pink or neon. It is not a blush or a bubble gum pink. It is simply the undefinable shade of Millennial Pink, but we all know it when we see it.
It’s not just designers and fashion bloggers who are flocking to this shade, brands can’t keep products in stock that sport this hue. From hotels and restaurants to books and desk accessories, you can’t miss it. It’s been argued that we saw it coming…the popularity of Millennial Pink that is. After all, Pantone’s 2016 Color of the Year was Rose Quartz. We notice the craze for the rose-gold iPhone among other popular products dipped in pink, but maybe we didn’t realize just how big it would become.
So this is a trend on the way out right? Wrong! Brands and strategists are seeing no signs of Millennial Pink going away anytime soon. Pink is no longer just for the girls, it’s for the masses. So grab your Glossier products and rose colored shades and rejoice, you are right on trend.
By: Abby Smith
A classy and sassy dog-loving millennial who splits her time between NYC and MD. When she’s not studying for communications classes, the Pace University student loves exploring NYC and all it has to offer. Also a contributor for Spoon University and blogger for action based accessories and apparel brand La Cle.