Football season wrapped up this weekend with the Super Bowl, but New York is preparing for its own version with fashion week. Kick off is Thursday, and if 2016 was any indication of the larger than life presentations, 2017 is sure to be even bigger, better, and trendier than ever. We’ve rounded up what you can expect to see on this year’s runways.
THE WOW FACTOR
Last season, designers stepped out of the runway with innovative presentations⎯ Tommy Hilfiger hosted a weekend long carnival while Alexander Wang presented an entire music festival. This season, Vera Wang is showcasing her designs through a short film while Banana Republic is hosting multiple pop-up events Thursday night throughout the city. Opening Ceremony recently presented its new collection in a ballet fashion show at Lincoln Center. And Alexander Wang is ready to shake things up again Saturday night with a presentation at a mysterious location in Harlem.
After a roller coaster election year, everyone, including fashion powerhouses, have voiced their opinions. Dior opened their show last season with a tee shirt emblazoned with “We Should All Be Feminists.” Designers such as Naeem Khan have spoken out that they are turning down opportunities to dress new first lady, Melania Trump. And just earlier this week, the CFDA announced a new partnership with Planned Parenthood. Designers including Prabal Gurung, Zac Posen, and Diane von Furstenberg are all taking part in the new campaign to raise awareness. And don’t be surprised to see more than one power pantsuit on the catwalk!
Anniesa Hasibuan made history this past September as the first designer to feature all her models on the runway wearing hijabs. Dolce & Gabbana debuted a line of abayas last year, and popular stores including Mango and DKNY have launched modest Ramadan collections. H&M even recently had a campaign featuring a hijab wearing model. There is no doubt that modest fashion has gone mainstream!
Representation on the runway has slowly escalated in the last few seasons. With the current political climate, there is undoubtedly going to be even more inclusion with a refreshing mix of more ethnicities and body types featured on the catwalks.
SEE NOW, BUY NOW
We saw Tommy Hilfiger experiment and succeed with this new recipe in September. After he presented his capsule collection, in collaboration with supermodel GiGi Hadid, almost every piece sold out online. Now, more brands are jumping on the see now, buy now train. H&M just announced their new capsule collection will be online immediately following their upcoming annual show. And as mentioned earlier, Banana Republic’s entire approach this season will be through pop-up shops where consumers can see and buy new pieces on the spot.
Azadeh is a multimedia journalist, content creator, and digital influencer based in New York City. AzArAm is her platform for the modern millennial #GirlBoss. She recently graduated from Columbia University’s Graduate School of Journalism and now works at Vanity Fair.