Intimates shopping has officially gone the e-commerce route. Although Victoria’s Secret still reigns supreme as the biggest and most profitable lingerie brand in the world, long gone are the days of hitting the mall to try on lacy push-ups. Let’s face it, we spend over half our lives in bras. Don’t we deserve more options than padded lace and ribbons? Over the last few years, a bevy of innovative online intimate startups have blossomed. From subscription services to data science that matches you with the right fit, we’ve rounded up 10 online lingerie brands for you to check out!
If you’re looking for comfort, look no further than Lively. Mixing lingerie and athletics, Lively claims to have started a new movement called Leisurée. Lively also manufactures all their products in house ensuring quality and quick customer satisfaction.
Catered towards both sexes, subscription based MeUndies thrive on making the softest, “softer-than-soft” underwear of all time. With MeUndies, you’ll receive a monthly delivery of new undies varying in style, fit, color and print. Did we mention they’re super soft?
Instagram influencer’s favorite BootayBag is also a monthly subscription based retailer. For a flat rate of $12 a month, subscribers receive two pairs of undies, from thongs to cheekies, and tons of cute flatlays for the gram! They also donate $1 to the Melanoma Foundation every time someone uses their hashtag #undermatters on Insta.
Innovative Knixwear aims to make quality products for “real women, with real bodies and real needs.” Using avant-garde fabrics and methods, their bras and underwear fight against leaks, odors and moisture. Bras average around $50 with underwear coming in at $25.
Ever feel like you just can’t seem to find the perfect fit? Third Love has finally fixed that by inventing half-cup sizing. Their site boasts 59 sizes and 15 styles of bras made for every woman. Even better? You can take their quiz and try the ones they send you before fully committing to a purchase.
Another Instagram influencer favorite, Adore Me, not only comes with cute intimates and swimwear, but tons of perks! With their VIP membership, subscribers can visit their personalized online showroom between the 1st and 5th of every month to shop (or skip!) and load up on bras, undies, swimwear, or sleepwear for $39.95.
The masterminds behind Dear Kate have invented Underlux technology, a silky, three layer fabric without plastic. It lines all their underwear, bras and sportswear to prevent leaks and keep your skin breathing— even in the sweatiest SoulCycle sesh!
TRue&Co relies on data science to match women with the perfect bra. Take a quick quiz with questions about everything from how often your straps dig in or slide off to which hook gets the most love on their site and get ready to be presented with your top three bras.
Make a difference one panty at a time with subscription based Panty Drop. With sizes ranging from XS to 6X, you receive a customized box of three pairs of designer undies every three months with 1% of their products being shipped to organizations in need.
Skivvie NIX is probably one of the most fun intimate subscription services out there. Their styles come with cheeky names ranging from t-bone to tenderloin and are delivered in packages you’d see in the meat aisle at Whole Foods. They even include storage and safe handling instructions with their hashtag: #freerangeASSfed.
Azadeh is a multimedia journalist, content creator, and digital influencer based in New York City. AzArAm is her platform for the modern millennial #GirlBoss. She recently graduated from Columbia University’s Graduate School of Journalism and now works at Vanity Fair.